The fertile slopes of Upcountry are home to ranches, botanical gardens and farms with soaring views. From early times, Hawaiians farmed the volcanic soil of the Upcountry fields, growing taro and sweet potato. Today, take a farm tour in Kula and see how Maui produces the famous Maui onion and other fresh farm-to-table ingredients for Hawaii’s finest restaurants. Discover small town Makawao, home to the paniolo (Hawaiian cowboys) and a thriving art scene.
- Haleakala National Park: A scenic national park on the island of Maui and home to Maui’s highest peak.
- Hana: Is a small, untouched town on Maui’s eastern coastline. To get here visitors must travel one of the world’s most scenic drives.
- Iao Valley State Park: Features one of Maui’s most recognizable landmarks, the 1,200-foot Iao Needle.
- Kaanapali Beach: Is the signature beach of West Maui.
- Lahaina: Is a historic whaling village and lively West Maui hot spot.
- Makawao: A rural, artistic community on the slopes of Upcountry Maui, home to the Paniolo, or Hawaiian cowboy.
- Makena Beach: Also known as “Big Beach,” is one of the largest beaches in Maui.
- Molokini: Is a small island a few miles off of Maui’s southwestern coast that’s well suited for snorkelers and divers.
- The Pools of Oheo: Located just past Hana, are beautiful pools fed by cascading waterfalls.
Just four miles into your drive to Hana from Kahului, you'll discover the historic town of Paia on Maui's north coast. This hospitable Paia community was once a booming plantation town during the heyday of Maui's sugar cane industry. Today Paia is a town of colorful, rustic storefronts filled with local art galleries, one-of-a-kind shopping boutiques and restaurants.
Be sure to visit Hookipa Beach, the "windsurfing capital of the world" and H.A. Baldwin Beach Park, which features a baby beach with a lagoon.
Location: About four miles east of Kahului
Haleakala National Park
Haleakala means "house of the sun" in Hawaiian, stretching across Maui’s southern and eastern coastline, Haleakala National Park is home to Maui's highest peak. Rising 10,023 feet above sea level, Haleakala's graceful slopes can be seen from just about any point on the island.
More than 29,000 acres in size, the park is a great place for camping, hiking, biking, stargazing and horseback riding. Many visitors and locals wake up early to drive up to the Haleakala Visitor Center (9,740 feet), the best spot to watch the sunrise. Haleakala is a dormant volcano that was designated a national park in 1961.
Location: Upcountry Maui to the southeastern coast
Found in the Upcountry region of Maui, Kula is a quaint, rustic area on the slopes of Haleakala. The fertile fields of Kula are an ideal place to stir up your appetite by taking a farm tour. Pick a Maui onion at Oo Farm, smell the sweet lavender and marvel at the stunning views at the Alii Kula Lavender Farm or see the protea at the Shim Coffee and Protea Farm Tour. The region is also home to the Kula Botanical Gardens, filled with blooming carnations, birds of paradise and orchids.
Location: The higher elevations of Upcountry Maui
A rural, artistic community on the slopes of Upcountry Maui, Makawao is home to the Paniolo, or Hawaiian cowboy. Since the late 19th century, horseback-riding paniolo have wrangled cattle in Maui’s wide-open upland fields. The combination of its paniolo heritage and its lively artistic community make Makawao a unique stop on your visit to Maui.
Location: Upcountry Maui
Maui Adventure Tours
|ATV Tours||Bicycle Tours||Dolphin Tours||Eco Tours||Helicopter Tours||Land Tours||Sightseeing||Whale Watching|
Popular Maui Activities
|Dinner Cruises||Fishing Charters||Golf||Horseback Riding||Kayaking||Scuba & Snuba||Surfing||Zipline|
Memberships and Certification
Certified Hawaii Tourism Authority 'Destination Expert'.
A member of Hawaii Visitors & Convention Bureau and the Hawaii Tourism Authority.